Incorporating a blog into your marketing strategy can be a powerful tool. A blog, which was initially referred to as a web log, is a method for delivering information or a message to an audience who is interested in your topic.
A blog can have many purposes and can be used a variety of ways. Below are four reasons why we often recommend a blog to our clients:
1. Search Engine Traffic
The top reason we encourage our clients to add a blog to their marketing plan is the ability to gain new people to learn what you have to offer. When someone goes to a search engine, such as Google or Bing, and types in words to a topic that you have written a blog entry about, they may be directed to your article and introduced to what you offer.
2. Website Integration
It is best when the blog is incorporated into your website because search engines traffic will be directed to your website to read the article. From there, they can visit other pages on your website, sign up for your email list, and you now have a new prospective client.
We also recommend that you use a different word than “Blog” for this website page – perhaps Articles or Resources. One reason for this is that some people visiting your website may not be familiar with the term blog and not click on this page of valuable information.
3. Social Media Content
Another tool we recommend to automatically feed your blog entries into a Facebook business page is Networked Blogs. This is an application that is added to your Facebook page that will automatically pull the new blog entry information and post a link onto your page.
Additionally, when you need content for posting updates on your social media sites, it is easy to visit one of your blog entries to take some content from there. You can also post a link to the entire blog or article on your social sites; again, this will drive traffic to your website.
4. Store Your Content
Although we are big proponents of social media, we also know that we cannot control what changes may occur in the future with the format and structure of social sites. By adding your content to a blog, you will preserve the material you have and it can be used a variety of ways.
As you can see, incorporating a blog can be powerful for gaining traffic from search engines, adding new content and visitors to your website, linking your blog articles to your Facebook page and an easy way to preserve your content for the future.
